@Satyre: Or the smartphones could be dressed as props… a crystal ball, the manifestation of a psychic ability, some artifact, etc. keeping it from being limited by genre.

Yeah, it would definitely be cool to cross promote with other local shops.

* A supplier could set up a treasure trail so customers visit local game stores for clues to a collectible prize.
* Re: LARP. You’d need a reason to have the smartphones involved (so modern/cyberpunk/sci-fi?). This lends itself very well to cyberpunk-style hacking runs.
* Promote your game in a region by setting up a scavenger hunt. Those who complete it get in-game bennies.

You get bonus points if you can persuade nearby businesses (bookshops, coffee shops, pubs, small cinemas) to join in. Taking advantage of a physical location and the need to achieve is a double-draw.

Who’s gonna volunteer?
Where & When we gonna run?
What & how to be determined :)

@Ed Wedig & Dr. NIk: Man, I’d love to explore the possibilities of integrating geolocation/geocaching with a Live Action RPG. Thanks for information!

Events like this that take place within Conventions or across locations can be an amazing and fun time.
Dr.NIk´s last blog ..sponng: @1ntelligence corp/3rd party recruiter discussions are: Always safe (you hit all audience) & a bit of an easy topic. Focus on new aspect?

For gamers, a really cool version would be one where there is a very lose story. As the players go to each location, a behind-the-scenes GM could be modifying the plot elements to fit what has happened, and there is the possibility of multiple outcomes/finales.